Five Nights, Five Chefs, Wildfarmed & Friends, Fixing The Planet Through Fixing Food.

What We Did.

Strategy
Partnerships & Activations
Communications

 

Client’s Challenge.

Wildfarmed asked SALT to work with 5 of the UK’s most innovative and exciting chefs to produce a series dinners designed to bring together chefs and industry folk with the community, to showcase how food can fix the planet.

SALT’s Solution.

Over the course of 5 evenings, SALT engineered a series of ‘blok party’ style events in east London, with chefs dishing out some seriously tasty food made with Wildfarmed flour.

Working With.

  • Silas Yard
  • Thomas Straker
  • Chantelle Nicholson
  • Willy’s Pies
  • Burro e Salvia
  • Flambaster

Results.

Five sold out nights, five incredible dishes from five top chefs and ice cream sandwiches, all made with Wildfarmed flour. Housed at Silas Yard, a social enterprise food hub that transforms waste streams into revenue streams. To stay true to the message, waste was kept to a minimum by serving food on plates made from wheat production by-product, which was then turned into compost onsite and the wooden cutlery turned into woodchip to grow mushrooms!

Guests sipped on the world’s first climate positive spirit, Sapling Spirits Vodka and Toast Ale beer, made using surplus fresh bread that would otherwise be wasted. Much fun was had by all and the nights were danced away along with live bands.

Nights and Chefs

5

Bags of Planet Saving Flour

1,000

Blok Party Goers

1,200

Work.

Wrapping Up The Spirit Of The NBA With Hennessy.

Moët Hennessy
Wrapping Up The Spirit Of The NBA With Hennessy.

Have a project that you would like to discuss?

Talk to us.

Wrapping Up The Spirit Of The NBA With Hennessy.

Clients Challenge.

With the announcement of the global expansion between Hennessy and the NBA, SALT were enlisted to design a gifting experience that would turn heads and ultimately leave the recipients with the inspiration and knowledge to consume Hennessy.

What We Did.

Partnerships & Activations
Communications
Data & Measurement

SALT’s Solution.

The objective was to transform the space into a social hub of refined drinking and lovers of NBA and British Urban culture. To create an experience for each recipient that embodied the spirit of both Hennessy and the NBA, going beyond the lines of the court to ensure this side of the pond experienced something that would live on and would embrace the best of Britain and it’s urban brilliance!

 

Result.

The unboxing unveiled the contents and ensured that everything was at the fingers tips, from seamless loading of digital content on mobile and home devices, through to bringing ‘The Spirit of the NBA’ and setting up for a unique Hennessy Experience.

Working With.

  • Hennessy
  • Gigantic Creative
  • The London Essence

Boxes Sent

250

Alley Oop’s Anticipated

100

Audience Reached

650k

Bottles of Hennessy Consumed

500

Work.

Where Rome Meets London, A Dinner For Mr. Porter & Brioni.

Mr. Porter
Where Rome Meets London, A Dinner For Mr. Porter & Brioni.

Have a project that you would like to discuss?

Talk to us.

Wrapping Up The Spirit Of The NBA With Hennessy.

Clients Challenge.

With the announcement of the global expansion between Hennessy and the NBA, SALT were enlisted to design a gifting experience that would turn heads and ultimately leave the recipients with the inspiration and knowledge to consume Hennessy.

What We Did.

Partnerships & Activations
Communications
Data & Measurement

SALT’s Solution.

The objective was to transform the space into a social hub of refined drinking and lovers of NBA and British Urban culture. To create an experience for each recipient that embodied the spirit of both Hennessy and the NBA, going beyond the lines of the court to ensure this side of the pond experienced something that would live on and would embrace the best of Britain and it’s urban brilliance!

 

Working With.

  • Hennessy
  • Gigantic Creative
  • The London Essence

Boxes Sent

250

Alley Oop’s Anticipated

100

Audience Reached

650k

Bottles of Hennessy Consumed

500

Work.

Where Rome Meets London, A Dinner For Mr. Porter & Brioni.

Mr. Porter
Where Rome Meets London, A Dinner For Mr. Porter & Brioni.

Have a project that you would like to discuss?

Talk to us.

Wrapping Up The Spirit Of The NBA With Hennessy.

Clients Challenge.

With the announcement of the global expansion between Hennessy and the NBA, SALT were enlisted to design a gifting experience that would turn heads and ultimately leave the recipients with the inspiration and knowledge to consume Hennessy.

What We Did.

Partnerships & Activations
Communications
Data & Measurement

SALT’s Solution.

The objective was to transform the space into a social hub of refined drinking and lovers of NBA and British Urban culture. To create an experience for each recipient that embodied the spirit of both Hennessy and the NBA, going beyond the lines of the court to ensure this side of the pond experienced something that would live on and would embrace the best of Britain and it’s urban brilliance!

 

Result.

The unboxing unveiled the contents and ensured that everything was at the fingers tips, from seamless loading of digital content on mobile and home devices, through to bringing ‘The Spirit of the NBA’ and setting up for a unique Hennessy Experience.

Working With.

  • Hennessy
  • Gigantic Creative
  • The London Essence

Boxes Sent

250

Alley Oop’s Anticipated

100

Audience Reached

650k

Bottles of Hennessy Consumed

500

Work.

Where Rome Meets London, A Dinner For Mr. Porter & Brioni.

Mr. Porter
Where Rome Meets London, A Dinner For Mr. Porter & Brioni.

Have a project that you would like to discuss?

Talk to us.