Six Epic Chefs, Six Delicious Beers, One Perfectly Pitched Guest Experience.

Client’s Challenge

When San Miguel wanted to bring their World Beer Tap Station to London for the first time, as part of their Somerset House Terrace activation, they knew they needed perfectly pitched food to match with each of the specially created beers.

What We Did.

Partnerships & Activations

SALT’s Solution.

Working with highly influential culinary talent to develop dishes for each of the beers, SALT delivered a line up of pairings to surprise and delight San Miguel’s customers.

Working With.

  • Calum Franklin, Holborn Dining Room
  • Chee Hoong Lee, Duck and Rice
  • Neil Rankin, Symplicity Foods
  • Angel Zapata Martin, Barrafina
  • Ferdinand ‘Budgie’ Montoya, SARAP Filipino
  • Josh Eggleton, The Pony & Trap
  • FUSE
  • Somerset House
  • Compass

Guests who enjoyed beer and food in the sun


Heritage in years of San Miguel


Sales increase % after activation


Campaign social media engagement



Global Media and Tech Come Together in China.

Global Media and Tech Come Together in China.

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