Six Epic Chefs, Six Delicious Beers, One Perfectly Pitched Guest Experience.

What We Did.

Strategy
Partnerships & Activations
Communications

Client’s Challenge

When San Miguel wanted to bring their World Beer Tap Station to London for the first time, as part of their Somerset House Terrace activation, they knew they needed perfectly pitched food to match with each of the specially created beers.

SALT’s Solution.

Working with highly influential culinary talent to develop dishes for each of the beers, SALT delivered a line up of pairings to surprise and delight San Miguel’s customers.

Working With.

  • Calum Franklin, Holborn Dining Room
  • Chee Hoong Lee, Duck and Rice
  • Neil Rankin, Symplicity Foods
  • Angel Zapata Martin, Barrafina
  • Ferdinand ‘Budgie’ Montoya, SARAP Filipino
  • Josh Eggleton, The Pony & Trap
  • FUSE
  • Somerset House
  • Compass

Guests who enjoyed beer and food in the sun

+30k

Heritage in years of San Miguel

130

Sales increase % after activation

9

Campaign social media engagement

486k

Work.

Global Media and Tech Come Together in China.

CNBC – ETW
Global Media and Tech Come Together in China.

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