Aston Martin
Launching the Aston Martin DBX707 with unrivalled access and flavours from Sardinia.
The challenge:
How can Aston Martin launch their newest car through a best-in-class experience that boasts Italian cuisine and luxury?
Services
- Partnerships
- Creative Ideation
- Strategy
- Event Production
Client
Aston Martin
Year
2022
The solution:
SALT worked with Chef Tom Brown to complement and enhance Aston Martin's perception of craftsmanship, luxury performance, and refined taste.
Together with locavore Roberto Petza, we brought to life the key elements for best-in-class storytelling through a series of food and beverage touchpoints across the Northeast coast of Sardinia – creating a memorable experience that lives on across the global automotive and press community.
The results:
- 225 Guests
- 9 Days of activations
- £160K Starting price of the new BX707
- 3.3 sec 0-62mph
