HexClad
The new Global Ambassador cooks alongside Mother Earth in a one-off nature scene.
The challenge:
How can premium cookware brand HexClad launch their new UK brand ambassador, three-Michelin star chef Clare Smyth?
Services
- Creative Ideation
- Art Direction
- Event Production
- Partnerships
Client
HexClad
Year
2024
The solution:
Together with Clare Smyth's team at Core, we put together an intimate, interactive six-course dinner for the press, which featured an immersive tablescape within a thoughtfully designed space.
The event played on Clare's expertise — championed for sustainability — and showcased HexClad's cookware throughout the meal. Renowned chefs in attendance were HexClad partner Gordon Ramsay, and brand ambassadors Nancy Silverton and Paul Ainsworth.
The results:
- 232 HexClad products used
- 24 Guests in attendance
- 2 Boxes of dry ice used
- 22 Michelin stars
