Global Media and Tech Come Together in China.

Global Media and Tech Come Together in China.

Client’s Challenge.

After a successful first year of producing East Tech West in Nansha, China, CNBC wanted to elevate the entire guest experience – ensuring each and every delegate experienced world-class hospitality to match the world class content.

What We Did.

Strategy
Partnerships and Activations
Communications
Data and Measurement

SALT’s Solution.

SALT reimagined how CNBC delivered their guest’s journey from the invite to unique F&B experiences and first-class service. Our outlook included:

Consultation and creation of all food and beverage offerings ensuring cultural relevancy and authenticity

Unique food masterclasses including Dim Sum making and whisky tasting

Bespoke Room Service offering

Creation of guest journey and flow using smart tech

Creation of unique bar areas including sourcing suppliers and sponsorship deals

Working With.

  • Catalyst
  • BamBam Productions
  • LN Garden Hotels
  • Modelscape
  • Chef Tam

Behind The Scenes.

One of many delicious menu approval tastings.
Opening night.
Adding the final touches to the Auditorium.
Don’t worry, they didn’t let us on air.
Another cocktail tasting. It was really hard work. Honest.
Gala Dinner team briefing.
Dinner is served.
Gala Dinner in full swing.
Making a few changes with Chef Tam (we love him).
Has anyone seen my sichuan pepper oil? For Sichuan Pepper Negronis of course.
A very happy venue team with the SALT team.

Results.

SALT moved the standard of hospitality and guest experience to a level beyond the expectation of both CNBC and their delegates. Ensuring that the fundamental editorial elements of East Tech West could be implemented by their core team and enhanced by SALT through food, drink, and hospitality.

We have now been retained to work across CNBC’s global events calendar.

Number of industry leaders attended

+350

Ceremonial Roast Pigs served

4

CNBC Audience Figures

5.7m

Net Worth of Keynote Speaker

$1.4bn

“SALT took the whole experience to the next level. Their creativity and ability to deliver with excellence means that we can now look forward to working with them again in the future”

Ollie Jones — CNBC Catalyst

What we did next for CNBC.

Michelin Stars in the Mountains at Davos.

CNBC – Davos

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Curating a Jaw Dropping 48-hours at the Champions League Final in Madrid.

What we did.

  • Partnerships & Activations

Client’s Challenge.

As a headline sponsor of the Champions League, PepsiCo has myriad of opportunities to engage with clients and partners across the season – however, being the Champions League Final an unforgettable weekend was needed.

SALT’s Solution.

SALT, in collaboration with Omnicom,  consulted and created a bespoke 48 hours in Madrid like no other. 350 invited VVIPs from across the globe experienced the ‘Road to Madrid’ party, including a 2 Michelin star ‘Mercado’, an incredible brunch in a palace hosted by PepsiCo’s new CEO, a pre-match spectacular in the Champion’s Village and an after-party that epitomised the joy of PepsiCo.

Working with.

  • Omnicom
  • Ramon Frexia
  • The Champions League
  • Real Madrid
  • UEFA
  • PepsiCo
  • CH&Co
  • Imagine Dragons

New record social media interactions

1.09bn

PepsiCo positive sentiment increase %

40

Value of per guest experience

$25k

Happy Liverpool Fans who work for SALT

1

Work.

Six Epic Chefs, Six Delicious Beers, One Perfectly Pitched Guest Experience.

San Miguel

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Six Epic Chefs, Six Delicious Beers, One Perfectly Pitched Guest Experience.

Client’s Challenge

When San Miguel wanted to bring their World Beer Tap Station to London for the first time, as part of their Somerset House Terrace activation, they knew they needed perfectly pitched food to match with each of the specially created beers.

What We Did.

Strategy
Partnerships & Activations
Communications

SALT’s Solution.

Working with highly influential culinary talent to develop dishes for each of the beers, SALT delivered a line up of pairings to surprise and delight San Miguel’s customers.

Working With.

  • Calum Franklin, Holborn Dining Room
  • Chee Hoong Lee, Duck and Rice
  • Neil Rankin, Symplicity Foods
  • Angel Zapata Martin, Barrafina
  • Ferdinand ‘Budgie’ Montoya, SARAP Filipino
  • Josh Eggleton, The Pony & Trap
  • FUSE
  • Somerset House
  • Compass

Guests who enjoyed beer and food in the sun

+30k

Heritage in years of San Miguel

130

Sales increase % after activation

9

Campaign social media engagement

486k

Work.

Global Media and Tech Come Together in China.

CNBC – ETW

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Curating a Jaw Dropping 48-hours at the Champions League Final in Madrid.

What we did.

  • Partnerships & Activations

Client’s Challenge

Our long-term partner – BaxterStorey – is responsible for operating the food and beverage provision for British Airways Lounges in the UK. SALT was brought in to reimagine the food offering and entire guest journey.

SALT’s Solution.

SALT, in collaboration with Omnicom,  consulted and created a bespoke 48 hours in Madrid like no other. 350 invited VVIPs from across the globe experienced the ‘Road to Madrid’ party, including a 2 Michelin star ‘Mercado’, an incredible brunch in a palace hosted by PepsiCo’s new CEO, a pre-match spectacular in the Champion’s Village and an after-party that epitomised the joy of PepsiCo.

Work.

Six Epic Chefs, Six Delicious Beers, One Perfectly Pitched Guest Experience.

San Miguel

Have a project that you would like to discuss?

Talk to us.

Curating a Jaw Dropping 48-hours at the Champions League Final in Madrid.

What we did.

  • Partnerships & Activations

SALT’s Solution.

SALT, in collaboration with Omnicom,  consulted and created a bespoke 48 hours in Madrid like no other. 350 invited VVIPs from across the globe experienced the ‘Road to Madrid’ party, including a 2 Michelin star ‘Mercado’, an incredible brunch in a palace hosted by PepsiCo’s new CEO, a pre-match spectacular in the Champion’s Village and an after-party that epitomised the joy of PepsiCo.

Working With.

  • Catalyst
  • Alyn Williams
  • World Economic Forum
  • EY

World Economic Forum Guests

2,782

Distance from River to Table for Trout

1.2km

Heads of States

53

VIP Guests Served

48

Work.

Six Epic Chefs, Six Delicious Beers, One Perfectly Pitched Guest Experience.

San Miguel

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Talk to us.