CNBC - ETW & SALT

Global Media and Tech Come Together in China.

Client’s Challenge.

After a successful first year of producing East Tech West in Nansha, China, CNBC wanted to elevate the entire guest experience – ensuring each and every delegate experienced world-class hospitality to match the world class content.

What We Did.

Strategy
Partnerships and Activations
Communications
Data and Measurement

SALT’s Solution.

SALT reimagined how CNBC delivered their guest’s journey from the invite to unique F&B experiences and first-class service. Our outlook included:

Consultation and creation of all food and beverage offerings ensuring cultural relevancy and authenticity

Unique food masterclasses including Dim Sum making and whisky tasting

Bespoke Room Service offering

Creation of guest journey and flow using smart tech

Creation of unique bar areas including sourcing suppliers and sponsorship deals

Working With.

  • Catalyst
  • BamBam Productions
  • LN Garden Hotels
  • Modelscape
  • Chef Tam

Behind The Scenes.

One of many delicious menu approval tastings.
Opening night.
Adding the final touches to the Auditorium.
Don’t worry, they didn’t let us on air.
Another cocktail tasting. It was really hard work. Honest.
Gala Dinner team briefing.
Dinner is served.
Gala Dinner in full swing.
Making a few changes with Chef Tam (we love him).
Has anyone seen my sichuan pepper oil? For Sichuan Pepper Negronis of course.
A very happy venue team with the SALT team.

Results.

SALT moved the standard of hospitality and guest experience to a level beyond the expectation of both CNBC and their delegates. Ensuring that the fundamental editorial elements of East Tech West could be implemented by their core team and enhanced by SALT through food, drink, and hospitality.

We have now been retained to work across CNBC’s global events calendar.

Number of industry leaders attended

+350

Ceremonial Roast Pigs served

4

CNBC Audience Figures

5.7m

Net Worth of Keynote Speaker

$1.4bn

“SALT took the whole experience to the next level. Their creativity and ability to deliver with excellence means that we can now look forward to working with them again in the future”

Ollie Jones — CNBC Catalyst

What we did next for CNBC.

Michelin Stars in the Mountains at Davos.

CNBC – Davos

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