Moët Hennessy Celebrate a New Era for Tequila with Volcán De Mi Tierra.

Moët Hennessy enlisted SALT to plan, deliver and execute a seeding exercise for the UK launch of its’ new tequila, Volcán De Mi Tierra. This element of the campaign required SALT to deliver 50 exclusively developed boxes, to land in the hands of a select audience across the city.

Partnerships & Activations
Communications
Data & Measurement

SALT brought to life the unique elements of the Volcán De Mi Tierra imbibing culture in a modern, innovative and elegant way that cut through the old cliches of Tequila consumption in Britain, to create a new era for Tequila. Paying close attention to authenticity, sustainability, innovation and design.

Each element was carefully curated to share physical, digital and print elements aimed at bringing to life the core passion points and values of Volcán De Mi Tierra. The design housed the two bottles (Blanco & Cristalino) along with concept related items for consuming, listening, and feeling the tactile elements of the experience.

• Volcán Tequila
• Gigantic Creative
• Gabriella Cugno
• Kol
• Santiago Lastra