PepsiCo & SALT

Curating a Jaw Dropping 48-hours at the Champions League Final in Madrid.

What we did.

  • Partnerships & Activations

Client’s Challenge.

As a headline sponsor of the Champions League, PepsiCo has myriad of opportunities to engage with clients and partners across the season – however, being the Champions League Final an unforgettable weekend was needed.

SALT’s Solution.

SALT, in collaboration with Omnicom,  consulted and created a bespoke 48 hours in Madrid like no other. 350 invited VVIPs from across the globe experienced the ‘Road to Madrid’ party, including a 2 Michelin star ‘Mercado’, an incredible brunch in a palace hosted by PepsiCo’s new CEO, a pre-match spectacular in the Champion’s Village and an after-party that epitomised the joy of PepsiCo.

Working with.

  • Omnicom
  • Ramon Frexia
  • The Champions League
  • Real Madrid
  • UEFA
  • PepsiCo
  • CH&Co
  • Imagine Dragons

New record social media interactions

1.09bn

PepsiCo positive sentiment increase %

40

Value of per guest experience

$25k

Happy Liverpool Fans who work for SALT

1

Work.

Six Epic Chefs, Six Delicious Beers, One Perfectly Pitched Guest Experience.

San Miguel

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