With the announcement of the global expansion between Hennessy and the NBA, SALT were enlisted to design a gifting experience that would turn heads and ultimately leave the recipients with the inspiration and knowledge to consume Hennessy.
What We Did.
Partnerships & Activations
Communications
Data & Measurement
Final Gift Activation
SALT’s Solution.
The objective was to transform the space into a social hub of refined drinking and lovers of NBA and British Urban culture. To create an experience for each recipient that embodied the spirit of both Hennessy and the NBA, going beyond the lines of the court to ensure this side of the pond experienced something that would live on and would embrace the best of Britain and it’s urban brilliance!
Result.
The unboxing unveiled the contents and ensured that everything was at the fingers tips, from seamless loading of digital content on mobile and home devices, through to bringing ‘The Spirit of the NBA’ and setting up for a unique Hennessy Experience.
Working With.
Hennessy
Gigantic Creative
The London Essence
Boxes Sent
250
Alley Oop’s Anticipated
100
Audience Reached
650k
Bottles of Hennessy Consumed
500
Work.
Where Rome Meets London, A Dinner For Mr. Porter & Brioni.
